Startup-Kakerlaken leben länger
Paul Graham schreibt in Why to Start a Startup in a Bad Economy unter anderem über die Widerstandsfähigkeit in Krisenzeiten. “Lebe billig, lebe lang” lautet die Devise.
For years I’ve been telling founders that the surest route to success is to be the cockroaches of the corporate world. The immediate cause of death in a startup is always running out of money. The cheaper your company is to operate, the harder it is to kill. Fortunately it has gotten very cheap to run a startup, and a recession will if anything make it cheaper still.
If nuclear winter really is here, it may be safer to be a cockroach even than to keep your job. Customers may drop off individually if they can no longer afford you, but you’re not going to lose them all at once; markets don’t “reduce headcount.”
(via SvN)
